Strategic Overview of the White Cement Market
Based
on property, white cement is similar to gray cement. However, it
exhibits high degree of whiteness. Substantial modification is
carried out during the manufacturing of cement to obtain white
colored cement. Metal oxides such as manganese and primarily iron
that influence the degree of whiteness of the cement are added during
the manufacture of white cement. White cement exhibits excellent
esthetic, decorative, and hydraulic binding properties. It is used in
various industries due to its high compressive strength.
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The
white cement market can be segmented based on type, application,
end-user, and region. In terms of type, the white cement market can
be divided into white masonry cement, white Portland cement, and
others. White masonry cement is mixed with masonry grade sand to
produce mortar for usage in brick, block, and stone masonry
construction. Portland cement is manufactured using chalk and clay.
It hardens quickly when in contact with water. Other types of white
cement are calcium aluminate cement and calcium sulfoaluminate
cement. White cement is used in building and construction activities.
It is combined with inorganic pigments that tend to produce bright
colored concrete and mortar. The ability of white cement to be cast
in any shape makes it ideal for usage in monuments, sculptures, and
restoration of archeological sites. Based on end-user, the white
cement market can be segregated into residential, industrial, and
commercial. White cement is widely used for construction purposes in
the residential industry. It is also employed in the development of
infrastructure.
White
cement is subjected to cracking is a key factor hampering the white
cement market. High cost of production vis-Ã -vis gray cement is also
one of the restraints of the white cement market. New advancements
with improved technologies are emerging in order to lower the cost of
white cement.
In
terms of geography, countries in Asia Pacific such as India, China,
Japan, and Australia are the leading markets for white cement due to
rapid industrialization. The white cement market in China is expected
to expand substantially owing to its sheer size as well as growth in
the construction industry. Countries in Europe such as France,
Germany, and Italy strongly rely on white cement for the construction
of concrete buildings. North America is the major region in terms of
demand for white cement due to the U.S. Government’s policy to
refurbish its infrastructure plans. Demand for white cement is
anticipated to rise in countries in Latin America such as Mexico and
Brazil due to the rapid urbanization. Africa is also estimated to
offer lucrative opportunities to the white cement market in the next
few years.
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Key
players operating in the white cement market include Cementir
Holding, Birla White (UltraTech), JK Cement, Cemex, Federal White
Cement, Cementos Portland Valderrivas, Saveh White Cement Company,
Cimsa Cimento, and Ras Al-Khaimah Company. These companies invest
significantly in R&D activities to develop and enhance advanced
products to meet market demand.
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