Wetting Agents Market to Undertake Strapping Growth | 2026
Wetting
agents are surfactants that increase the spreading ability of liquids
by lowering their surface tension. They decrease the intermolecular
bond within the liquid and reinforce the bond between liquid and
solid or gas phase. This allows proper spreading of liquid on solid
phase.
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Wetting
Agents Market: Trends & Demands
Demand
for paints and coatings has increased significantly owing to the rise
in advancements in architectural projects & facilities,
commercial/industrial businesses, and buildings; and increase in
renovation activities across the globe. This, in turn, is driving the
wetting agents market, as these agents are used as formulations to
provide adequate wetting properties, with enhancement of
compatibility of different components and improvement in surface of
coatings. Wetting agents are added to waterborne coatings to increase
the wetting of the substrate; improve compatibility with pigments and
other components; and reduce rub-out effects.
Wetting
Agents Market: Key Segments
Based
on type, the wetting agents market can be segment into anionic,
cationic, amphoteric, and non-ionic. Anionic have negative charge,
while cationic have positive charge. Amphoteric wetting agent can act
both ways, depending on the acidity of the solution. Non-ionic
wetting agents do not possess any electric charge. Non-ionic wetting
agents are designed for usage in waterborne coatings for metals,
woods, and plastics.
Based
on application, the global wetting agents market can be segregated
into automotive & transportation, building & infrastructure,
marine & defense, textile, and others (including protection
against rusting and architectural & decorative). Rise in demand
for advanced automotive products such as bikes and cars and increase
in per capita income of the people are anticipated to boost the
automotive & transportation industry. Wetting agents are commonly
used as detergents in various textile treating processes, such as
bleaching, dyeing, de-sizing, mercerizing, and finishing in the
textile industry. These agents promote fast wettability of textiles,
as they passes through the various baths.
Wetting
Agents Market: Regional Outlook
In
terms of region, the global wetting agents market can be classified
into North America, Latin America, Asia Pacific, Europe, and Middle
East & Africa. Europe and the U.S. are anticipated to constitute
major share of the global market during the forecast period, as these
companies are the major trendsetters and are engaged in innovating
and introducing new products in the global market. The wetting agents
market in Asia Pacific is likely to expand at a rapid pace due to
expansion in developing economies such as India and China. Increase
in construction activities, rise in demand for new automobiles, and
growth in spending power are projected to propel the market in Asia
Pacific in the near future.
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Wetting
Agents Market: Key Players
Prominent
players operating in the global wetting agents market include Croda
International Plc., BASF SE, Evonik Industries AG, BYK-Chemie GmbH,
Akzo Nobel N.V, and Clariant International AG. These players are
engaged in research & development activities, strategic
alliances, and mergers & acquisitions to gain market share.
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