Effect Pigments Market to Record Sturdy Growth by 2020
An
effect pigment can display a wide array of properties such as color
travel and reflecting or refracting of light. They can also act as
mirrors and show different color effect in a process referred to as
iridescence. The most widely used pigments are produced from silver,
titanium, and platinum.
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The
different kinds of effect pigments include helicons, polymer stacks,
coated substrates, metal salt stacks, and mirrors. Polymer stacks
contain iridescent film, coated substrates contain pearls, metal salt
stacks contain OVPs, and mirrors comprise of metallic flakes.
Effect
pigments find application in different end-use industries such as
fashion industry, automotive industry, etc. Effect pigments are
typically laminar, i.e., they have a flat surface. They can be
natural or synthetic. The effect pigments can be taken away once the
intended effect is accomplished to create another effect pigment.
Most of the effect pigments that are used are transparent and can be
applied on different substrates, namely mica, kaolin,
fluorophlogopite, and glass flake, among others.
Global
Effect Pigments Market: Drivers and Restraints
Majorly
boosting the global market for effect pigments are upcoming emerging
trends in fashion, the automotive industry, and the consumer market.
Swift pace of urbanization, growth in the market for paints and the
coatings, and the building materials and plastic industry are also
said to be catalyzing growth in the market. Developing economies
across the world where industrialization and construction activities
are booming along with consumerism, are main contributors to the
demand for effect pigments. Effect pigments find application in
automotive industry on account of their durable nature and special
effects feature. A wide range of pigments that generate special
effects such as decorative textures or angle dependent color have
growing economic importance and are found in various end user
applications and industrial products.
Acting
as a challenge to the effect pigment industry is the continued
globalization which makes certain markets mature leaving little scope
for further growth. Manufacturers suffer from excess capacities in
such regions. Besides, their fallout on the environment is also
acting as a deterrent to their market. Europe, for instance, has
strict regulations placed on their use which has dealt quite a blow
to the effect pigment market in the region. However, lack of such
stringent measures in countries of Asia Pacific, particularly China
and India, has facilitated the production and use of effect pigments
on a substantial scale in them.
Global
Effect Pigments Market: Geographical Segmentation
Geographically,
the key segments in the global effect pigments market are North
America, Asia Pacific, Europe, and the Rest of the World. Among them,
Asia Pacific is a key market, powered primarily by China which
manufactures maximum effect pigments and also accounts for most of
the demand in the market. Burgeoning automotive, paints and coatings,
and plastic industries in the region is the prime reason for the
increasing demand for effect pigments. North America follows Asia
Pacific and Europe comes in the third position.
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Global
Effect Pigments Market: Competitive Landscape
In
order to assess the competition prevailing in the global effect
pigments market, the report profiles players such as Bayer AG, BASF
SE, Atlanta, and Siberline Manufacturing Co., Inc. The report studies
their market position, their sales and revenues, important
strategies, and growth prospects in the future.
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