Esterquats Market to Record an Exponential CAGR by 2026
Companies
in the global esterquats market are seeking well-thought community
management along with growth marketing plans for gaining a
competitive edge over their competitors. Tactful leverage of digital
marketing has become imperative for the companies that aim at
capturing mindshare of their consumer post-launch of their products.
New market entrants are carefully selecting their genres and niches,
so as to compete on equal footing with leading players, who possess
end-to-end development studios, years of skills & experience, and
larger production capabilities.
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Report Overview @
With
rising competition in the global esterquats market, both regional and
local competitors are witnessing parallel growth, led by strategies
such as technological innovation and M&A for gaining an edge over
their competitors. Emerging players are facing difficulties to
compete with established vendors in terms of product reliability,
quality issues, and technological innovations. A new report of
Transparency Market Research profiles key players underpinning
expansion of the global esterquats market, which include Evonik
Industries, Kao Chemicals, Akzo Nobel, Stepan Company, Solvay Group,
Berkshire Hathaway Inc., Italmatch Chemicals S.p.A., and The Dow
chemical company.
The
report foresees the global esterquats market to exhibit a steady
increase in revenues during the forecast period, 2017 to 2026. Sales
of esterquats across the globe are estimated to bring in nearly US$
3,400 Mn revenues by 2026-end.
On
account of their excellent environment-friendly profile, esterquats
are gaining immense traction as the surfactant of choice over the
conventional quats or distearyl dimethyl ammonium compounds.
Palm-based esterquats, in particular, are gaining huge acceptance
over animal-based raw materials. Properties of palm-based esterquats
have been deemed comparable with commercial esterquats, as derived
from tallow, thereby making them suitable for production of fabric
softeners. In the anti-static property, palm-based esterquats exhibit
high performance toward acrylic and polyester fabrics.
Factors
such as the supportive government regulations imposed that mandate
utilization of environment-friendly products are likely to pose a
positive impact on demand for esterquats in the upcoming years.
Technological advancements in esterquats have led toward the
development of the ultra-concentrated products that have upto 25%
solid content. These advancements have further facilitated
availability of cost-effective high performance esterquats on a large
scale.
Asia-Pacific
excluding Japan (APEJ) is envisaged to lead the global market for
esterquats, with more than one-third market revenue share during the
forecast period. APEJ is also anticipated to remain the
fast-expanding market for esterquats. Europe and North America are
also expected to high shares of the market, with the market in North
America projected to register a relatively faster expansion than
Europe through 2026. Demand for esterquats in these regions is mainly
driven by the strict government regulations pertaining to utilization
of eco-friendly products in end-use applications.
Revenues
for esterquats sales for industrial applications will increase at the
highest CAGR through 2026. Esterquats seeks high demand as cationic
surfactants for use in industrial applications that include paper
softening, washing, and cleaning products. Surface activity,
antistatic, and antimicrobial properties of esterquats have made them
popular selection for various industrial applications.
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Based
on form, revenues from liquid esterquats are expected to remain
slightly larger than those amassed from dry esterquats. However,
revenues from sales of dry esterquats are projected to register a
comparatively faster increase through 2026.
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